The major intention of UniGate Marketing services is to inform consumers of the services provided by UniGate and its partners through various marketing channels. The sales promotion activities and nurturing of customer relationship are conducted as follow:
Share business connections, information network and publicity avenues that have been established by UniGate Publishing with partners.
UniGate Marketing is the common resource that members may utilize. The services provided include those described below:
1. Marketing events:
Based on the understanding of the industries and members/partners in upstream and downstream of the value chain, UniGate Marketing proactively sponsors various activities from time to time in accordance with the changes in industries and the needs of members/partners. In addition to linking together the resources and added value among members in the value chain from upstream to downstream, there are other benefits to be gained, including communication and exchange, publicity and education/training, etc.
Furthermore, UniGate Marketing can tailor those activities based on each member needs. Such activities include:
. Press Conferences
. Service/Product Launches
. Seminars
. Conferences
. Education/Training
. International Exchange/Visits and Case Studies
2. Strategic Alliances:
Based on its understanding of members/partners in the value chain and their individual resources and specialties, UniGate Marketing actively engages in and facilitates the formation of strategic, mutual beneficial alliances among complementary members/partners. In addition to realizing its management philosophy of "Diversified Specialization, Resource Sharing, Industrial Cooperation and Win-Win Solutions", UniGate also expects to generate synergism through various strategic consortia and alliances.
3. Public Relations:
UniGate Marketing resumes the mission of building public relationships between UniGate and its partners and between partners and their customers. It is also able to nurture business relationships with various media, telecommunication and information industries, governments and academic/research communities to meet the demand of its partners.